http://www.chriskaday.co.uk/blog/uncategorized/keep-those-communications-simple/ Stimulating thoughts and ideas from a top business coach and mentor Wed, 08 Sep 2010 10:35:57 +0100 http://wordpress.org/?v=2.8.4 hourly 1 http://www.chriskaday.co.uk/blog/uncategorized/keep-those-communications-simple/comment-page-1/#comment-11 Tim Walker Tue, 29 May 2007 11:21:04 +0000 http://www.chriskaday.co.uk/blog/?p=19#comment-11 Well spotted. We are often guilty of being so wrapped up in our own businesses that we forget the main selling point and how to convey it. We certainly know what Chicago is 'selling' when we see the imagery!! There are some particularly good books on advertising by David Ogilvy that help convey a good headline when you are writing an advert. They are also very useful for sales letters where the same thing applies. Well spotted. We are often guilty of being so wrapped up in our own businesses that we forget the main selling point and how to convey it. We certainly know what Chicago is ’selling’ when we see the imagery!!
There are some particularly good books on advertising by David Ogilvy that help convey a good headline when you are writing an advert. They are also very useful for sales letters where the same thing applies.

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