What have the British School of Motoring, the London Film School and an exclusive travel agency have in common?  They all feature ‘contact us’ tabs on their web sites but don’t reply when you do.  Helping my Belgium wife to acclimatise to our driving on the wrong side of the road (her words not mine) would certainly have cost several hundred pounds.  The London Film School would charge me £6000 a term for my son to attend (what a good daddy) and I will not even tell you how much the yachting holiday I was interested and eventually booked with someone else cost.  I am sure you have had similar experiences.  So what is going on here?  Why are these high profile companies so disinterested in our quality enquiries and our business?  I think I know some of the reasons.  When the site was set up the enquiries were routed to someone who has now left and this has never been changed.  They get so much spam that they can’t be bothered to filter out the genuine enquiries.  Or maybe they just can’t be bothered – full stop.   Having spent a large part of my life proactively knocking on doors in all weathers, it is beyond my comprehension why these ‘business sinners’ behave in this way. Their reputation is immediately damaged (I am now telling you!) and they are loosing business for which the cost of sale is virtually zero.  An increasing number of my clients are relying on web based contact to grow their business and even using text messaging to talk directly to enquirers.  What happens when visitors to your site contact you?

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