Shut the door, the guests have gone
Wednesday, January 27th, 2010The black and white tattered planes land in the black and white field and the exhausted pilots climb down as the propellers slow to a halt. This scene is repeated in a thousand old war films which invariably play on cosy TV Sunday afternoons. And do these gallant chaps rush off to their sweethearts who have been pushing wooden replicas around in the ops room or to the jolly old pub or to take their trusty dog for a walk? No they go to the ‘de-brief’ – a routine which the military have been running after sorties since the beginning of warfare.
It is the same in business or should be, in any meeting with external people present – selling buying negotiating or whatever. It is so easy to all rush back to our desks or to dash for a cab and the essential learning and follow through is diluted or often lost altogether. In my company we would stay where we were, close the door after our guests had left and chat through the meeting we had just experienced. What had worked? What had we learnt? What would we do differently next time? What do we need to do now? In this way everyone was focused on the next steps and someone would be charged with putting the insights and actions in writing within hours not days so we were all up to speed. We did not do this some of the time but every time. Such a simple routine, but then the routines of very effective businesses usually are. It is doing them routinely which makes the difference.
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